In a nutshell
Social media management, copywriting and creation of Hovis’ Facebook and Twitter platforms.

The brand and the brief
Hovis, established bread making brand. Hovis pride themselves on over 125 years of history using the line “as good today as it’s always been”. They live by the values of  ‘Goodness’ and ‘Wholesome’. Being the helping hand for ‘mum’ and recently attempting to champion the breakfast market. Their social media strategy stated a need for leading the category in ‘wholesome’ and gaining engagement from a fan base of over 150,000 (on Facebook alone).

The devil is in the detail
I would strategically plan content for posts a week in advance and then copy-write and photoshop the output which ranged from engagement questions to inspirational quotes to deliciously mouthwatering images of sandwiches. I also was responsible for updating cover and profile imagery in line with occasions and campaigns.