In a nutshell
Global gifting collateral for Johhnie Walker Blue Label including gifting leaflet and powerpoint global toolkit design.

The brand and the brief
The Diageo Global Reserve team asked for support on various global gifting initiatives. We started with a few gifting leaflet designs, then we began to create global toolkits – designed to engage more deeply with Brand Managers across different regions, to encourage take up of the product within market.

The devil is in the detail
I created various gifting collateral including leaflets with foil print and deboss elements creating a superior look and feel. I collaborated on numerous global gifting toolkits for the new innovations within the brand. These needed to be beautiful, effective and created in Powerpoint. I worked on the templates and toolkits themselves within MS Office, creating stunning pieces of marketing for a prestigious global brand.

The toolkits have been described as “world class in terms of design and clarity” by the Diageo Reserve Managing Director.