In a nutshell
Ongoing and self-confessed ‘shameless self promotion’ for Comic Relief’s Monkey on his social media platforms.

The brand and the brief
Management and creation of social posts for Comic Relief’s Monkey (you may know him as the PG Tips Monkey) In order to help him further his quest for A-list celebrity status, and to promote his merchandise and new autobiography, Comic Relief, as Monkey’s agents, briefed us to help him manage his social media platforms and we obliged creating engaging copywriting and creative across Facebook, Twitter and YouTube.

The devil is in the detail
I worked closely with the rand team and a copywriter to create some of Monkey’s most engaging social posts. From campaign ideas to reactive post ideas I would plan and create all the visuals and occasionally support in copywriting. Monkey is loved by all of his fans (almost 50,000 followers) and working with him is endless fun and highly rewarding with posts generating an average total reach of around 8,000 and a high of .