In a nutshell
Regular updates to regular sponsors of Raw Hope. These updates include monthly HTML emails with a video detailing how their money is being spent. I also worked on online advertising to promote the monthly donations and also a ‘Thank you’ direct mail piece in the form of a calendar.

The brand and the brief
World Vision is the world’s largest international children’s charity. Raw Hope is an initiative from World Vision, which has been set up to save and protect children in the world’s most dangerous places. We have been creating communications for this brand as well as creating the brand identity. These communications include, online advertising, regular email updates (including video) and direct mail communications.

The devil is in the detail
After the identity for Raw Hope was in place, I created some of the monthly updates which included taking footage, news and facts from one or two countries and creating a moving video for the sponsor which would convey a sense of triumph for the help that’s been given but also show a continual need for help. From storyboard to video editing and voice recording, I took the videos from raw footage to a moving piece of information which would be delivered in a HTML designed email.

During this time, I also created the online advertising for Raw Hope, encouraging a regular donation rather than a one-off. This included Flash and GIF versions.

At the end of the year, I created a direct mail piece to thank all the regular supporters of Raw Hope. I created a calendar that showed the good work that World Vision had been doing with each month having a story from a different child (and a ‘thank you’ in their handwriting). This was a moving and yet happy piece but still had to convey a need. Overall the messaging was positive and a resounding ‘thank you’ to the sponsor in a useful calendar format that would keep the brand top of mind all year round.