In a nutshell
Social media and online comms for Fish including regular Facebook and Twitter posting as well as HTML email production. I took all social posts and emails from planning stage to production including copywriting.

The brand and the brief
As part of KMI, Fish Soho was one of the brands I maintained. This included everything from banners on the KMI website to targeted HTML emails and maintaining all social media comms for the brand. Fish asked us to maintain their platforms and increase sales for the brand through social and email marketing.

The devil is in the detail
I was responsible for planning, copywriting, creating and scheduling all posts (6 a week) for both Facebook and Twitter platforms, I created everything from simple engaging copy posts to premium posts and competitions, some of which were regular campaign content for example, ‘Fish ‘n’ Tips’ for the trends and tips from the stylists at the salon based in Soho.

I was also lead in planning the content, products showcased and general themes for email marketing. I took each campaign from content creation (including all copywriting) to production with light involvement in the HTML build stage. This also included online banner creation for the KMI brand website.