In a nutshell
Advertising campaign (including photoshoot), brochure and email marketing for a leading coffin manufacturers to promote their longevity and prestige.

The brand and the brief
Bradnam Joinery (if you haven’t already heard of them, refer to your latest copy of Funeral Service Times) are one of the top coffin suppliers and manufacturers in the trade. They are one of the only companies to pride themselves on fine craftsmanship and legacy (having been around for over a century). After rebranding their company fully to show a more distinguished and luxury brand we continued to roll out their more premium messaging.

The devil is in the detail
Once the rebrand rolled out, I created their new brochure, created a more premium offer using beautiful layout design and silk stock which was soft to the touch. I created multiple HTML emails which I built and sent out to their subscribers which always had an above average response rate.
After the rebrand we created a series of campaigns, one of which I led. To show off the craftsmanship and detail that goes into every coffin, casket and urn I created a series of advertisements which showed close up elements of the manufacturing process, for example, sanding, planing or varnishing – all done by hand. I planned and directed the photoshoot in their factory (where I learnt more about coffins than anyone needs to know!). I edited the images and created 6 beautiful adverts with simple lines of copy like ‘every detail matters’ and ‘a century of craftsmanship’, these ran in the Funeral Service Times publication for 12 months.